Tik Tok Marketing
Overview
TikTok is a highly addictive platform and has taken over as the next big thing in social media. What sets TikTok apart from other platforms is the copy-cat culture of its users, and how easy it is to go viral without even building a network first. In this course, learn how businesses are leveraging TikTok to drive results from this new platform, and the steps to success for your business on TikTok. you will learn everything that you need to know to grow your following, create a community and make money on TikTok.
Everyone, from beginner to advanced, will find practical and actionable ways to get results.
Course Objective:
- Why TikTok is so appealing to businesses and its benefit
- How to go viral on TikTok and grow the business
- How to fit TikTok into your content mix
- How to land your content on the “For You Page” for grow more followers.
- You will enhance your social media marketing skills
Course Outcome:
- Understand how the TikTok platform and its algorithm works
- Able to create viral content without professional equipment
- Able to focus on content formats that work best on TikTok
- How you can leverage promotions & influencer marketing for even faster growth
- How you can monetize your following to drive value for your brand
- How already successful influencers and brands are using the app
Module 1: Tik Tok Essentials
- Introduction to TikTok?
- Understanding the Algorithm of Tik Tok
- Differentiate TikTok from Other social media
- Features of TikTok
- Explore how TikTok Works
- Creating TikTok account
Module 2: Developing Best Practises Of Tik Tok
- Establish Goals
- Explore how to grow Followers on TikTok
- Best ways to do TikTok Postings
- Types of Content on TikTok
- Understand how to use Hashtags on TikTok
- Choosing a Cover for Your Post
- Exploring the right time to Post on TikTok
- Determine the frequency of Posting on TikTok
- How to maximise our business by posting on TikTok
- The mechanics of posting in TikTok
- The impact of Sounds and Music on TikTok
Module 3: How Effectively To Use Tik Tok
- Develop a good theme for your content.
- Story building and development
- Editing content through TikTok
- Using songs and sounds and filters to increase engagement
- Audience Engagement
- 6 Steps in using TikTok to achieve success
Module 4: Managing Tik Tok
- TikTok Advertising & Promotion
- Implement TikTok Optimization
- Overview of TikTok Analytics
- Understand & develop tactics to get on the For You Page (FYP)
- Cross-platform advertising