Youtube Marketing

Programme Overview

The programme will build your audience and their brand on YouTube, the world’s second largest search engine behind Google. YouTube proves to be the best route to educate and inform users most optimally and effectively. The programme will to create a successful YouTube channel, create engaging videos people want to share, optimize your videos for higher visibility. YouTube channel helps businesses of all types and sizes, and from any industry, to take their products and services in front of a huge audience with the least effort.

Programme Objective:

  • How to make compelling videos that keeps subscribes engaged for a longer time
  • List the steps in building your YouTube subscriber base and increase watch time.
  • Explain how to optimize your videos, including keywords, file names, titles, descriptions for the search results.
  • Developing strategies to win the heart of your audience by creating YouTube content that educates, teaches, or entertains.
  • Build an audience and a brand on YouTube
  • Boost your YouTube SEO with YouTube ads

Programme Outcome:

  • YouTube monetization
  • Entrepreneurs who want to build a brand on YouTube and get leads
  •  Aspiring YouTube stars interested in YouTube SEO, YouTube ads, and making great videos
  • Find rapid growth for your YouTube channel

Who is this for?

  • Social Media Marketers
  • Marketing Professionals
  • Aspiring Marketers

Course Outline

Module 1: Introduction

  • Introduction to YouTube
  • Creating a channel
  • Going live on YouTube
  • Introduction to vlogging

Module 2. YouTube Strategy; Making the most of YouTube’s platform and Algorithm

  • Learn how to put together a YouTube strategy that will make a real difference for your business.
  • Understand various tactics such as profile and video optimization, playlists, vlogging, YouTube Live
  • How to create successful YouTube strategy
  • How to implement tactics that take advantage of the YouTube algorithm and platform

Learn what a successful YouTube strategy looks like and how to implement tactics that take advantage of the YouTube algorithm

Module 3: How to Create an Optimized YouTube Channel

  • Learn how you can help your videos receive the most views and build your subscriber base by taking advantage of the platform’s rich functionality.
  • Learn how to create an optimized channel and maximize YouTube’s platform.

Module 4: How to Create High-Performing Video Content on YouTube

  • Learn how to really make your YouTube video content shine
  • Uploading the video to the YouTube without taking advantage of some of the best features of the platform.
  • Learn how to really make your content shine to drive up both views and subscribers.
  • Developing engaging content to optimizing your YouTube channel.

Module 5: Scaling Your YouTube Channel: YouTube SEO and More

  • How to build an audience and how to convert that audience into buyers.
  • Learn how you can attract, convert, engage, and monetize using a variety of tactics within the YouTube channel.
  • Learn YouTube SEO, how to boost your YouTube video watch time, attract new subscribers to your channel, and use advanced monetization techniques. drive up both views and subscribers.

Duration

5 Days

Delivery

Online

Methodology:

  • Theory
  • Practical
  • Live sessions